Inspired by a glamorous girl who is confident and captures hearts with her chic femininity, the three fragrances will transform even the most forlorn into a hopeless romantic. A Juicy Couture girl will always have an extra sparkle in her eye when her favorite song starts playing and will endeavor to stay till the last dance. A night of fun and laughter means waking up full of Viva, so why not stay out late! She is a fashionista who takes any classic look and gives it a trendy, modern edge to create a statement that is always fresh and chic.
The fun glam brand of JUICY COUTURE has taken SA by storm and in a short while launched three stunningly iconic fragrances locally.
Juicy Couture is bursting with mouthwatering top notes of watermelon, mandarin and pink passion fruit mingle with the sparkling freshness of bright marigold and fresh green apple, enhanced by a splash of water hyacinth and crushed leaves. Subtle middle notes of tuberose wrapped in wild rose with sophisticated princess lily are followed by base notes of Caramel Crème Brulée and Vanilla meld with elegant precious woods and Patchouli.
Juicy Couture Eau de Parfum, 100 ml : R795
Juicy Couture Eau de Parfum, 50 ml : R545
Viva la Juicy defines a groundbreaking olfactive experience, evolving a classic Oriental Vanillic Fruity structure into true new floral gourmand territory. Embracing the House of Juicy’s signature juicy addiction, Viva la Juicy has an unexpected wink of surprise: the fragrance drives from the back with its delectable caramel, vanilla and praline base.
Viva la Juicy Eau de Parfum,100 ml : R795
Viva la Juicy Eau de Parfum, 50 ml : R545

Viva La Juicy La Fleur is a veil of Viva la Juicy’s modern floral gourmand structure—a luminous bouquet with juicy accents. It combines a sparkle of mandarin and wild berries with a hedonic blend of dewy honeysuckle, gardenia petals and jasmine. Signature creamy gourmand notes, reminiscent of the original Viva la Juicy, linger in the background as the sheer scent envelops your skin. A splash of wild berries, mandarin and waterlily floats lightly on the top, sparkling with a bright, ethereal wink. A harmony of sheer florals entwine into a modern heart of lush honeysuckle, gardenia petals and soft jasmine. Creamy vanilla, mouth-watering caramel and warm sandalwood create an enticing drydown that draws you in.
Viva la Juicy La Fleur Eau de Toilette, 75ml : R745
Viva la Juicy La Fleur Eau de Toilette, 40ml : R545
Juicy Couture fragrances are available exclusively at Edgars.
A little bit of history on the brand...
Los Angeles in the 90’s was alive with crimpled hair styles, butterfly clips, slap bracelets and overalls. Toni Braxton Un-Break My Heart was top of the charts and two fashion-obsessed friends founded the multi billion dollar brand Juicy Couture.
With the intention to create a label equal to that of other major labels, but more affordable to the general public, Pamela Skaist-Levy and Gela Nash-Taylor designed a line to include a variety of athletic and casual wear, most notably the velour tracksuit that won Juicy Couture a great deal of popularity. Pamela and Gela quickly garnered fans from all spheres, including some famous faces. The company became an overnight success after Madonna was spotted wearing a ‘Marge” embroidered track suit made for her compliments of the girls.
Originally only available in limited locations, the brand was acquired by Fifth & Pacific Companies, Inc. in 2003, and is now available in approximately 127 stores globally, online at the Juicy Couture Store and in a number of international department stores. The brand continues to evolve, bringing the same confident, whimsical and feminine attitude to everything it creates and by 2013 it has become an inspiring global phenomenon.
“Juicy Couture embraces the bright and glamorous fun of its Los Angeles heritage by discovering the couture in the everyday, and delivering an element of surprise in all of its designs.” LeAnn Nealz, Chief Creative Officer and President of Juicy Couture.
Their signature logo can be found on all Juicy Couture items and consists of two highland terriers holding a shield bearing three hearts and Love G&P (for Gela and Pamela). A crown lies on top, while a Juicy Couture banner flutters above the slogan, "Made in the Glamorous USA". However the brand has dabbled with a variety of slogans and symbols and is known to seldom use one single slogan at any particular time - unless when a slogan is attached to a certain product, such as "Viva La Juicy," and the Viva La Juicy perfume.
Some interesting slogans include:
· Her Royal Juicyness
· Wake Up And Smell the Couture
· Go Couture Yourself
· Cupcake Couture
· Bundle Up, Wear Juicy
· The Joy Only Bling Can Bring
· Peace, Love, and Juicy
LOVE THIS BRAND!!!!!